{"id":7038,"date":"2024-12-26T06:55:54","date_gmt":"2024-12-25T21:55:54","guid":{"rendered":"https:\/\/leosophia.co.jp\/marketing\/?p=7038"},"modified":"2025-02-18T13:01:04","modified_gmt":"2025-02-18T04:01:04","slug":"owned-media-kpi","status":"publish","type":"post","link":"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/","title":{"rendered":"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u65b9\u6cd5\u3092\u7d39\u4ecb\uff01\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u4e8b\u4f8b\u3092\u4ea4\u3048\u3066\u89e3\u8aac"},"content":{"rendered":"\n<p><a href=\"https:\/\/leosophia.co.jp\/marketing\/what-is-owned-media\/\" title=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f<\/a>\u4f01\u696d\u304c\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u7dcf\u79f0\u3067\u3001\u5e83\u544a\u8cbb\u304c\u304b\u304b\u3089\u306a\u3044\u305f\u3081\u7121\u6599\u3067\u96c6\u5ba2\u3067\u304d\u308b\u70b9\u304c\u9b45\u529b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066<strong>\u9069\u5207\u306aKPI\u304c\u8a2d\u5b9a\u3067\u304d\u3066\u3044\u306a\u3044\u3068<\/strong>\u3001\u904b\u55b6\u76ee\u7684\u9054\u6210\u3078\u306e\u9053\u7b4b\u304c\u5b9a\u307e\u3089\u305a\u3001<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u52b9\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059<\/mark><\/strong>\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f<strong><a href=\"#dn1\" title=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308bKPI\u8a2d\u5b9a\u306e\u3084\u308a\u65b9\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308bKPI\u8a2d\u5b9a\u306e\u3084\u308a\u65b9<\/a><\/strong>\u3084\u3001<a href=\"#dn2\" title=\"\u76ee\u6a19\u9054\u6210\u306b\u8fd1\u3065\u304f\u30dd\u30a4\u30f3\u30c8\"><strong>\u76ee\u6a19\u9054\u6210\u306b\u8fd1\u3065\u304f\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/a>\u3092\u3054\u7d39\u4ecb\u3002<\/p>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306b\u304a\u3051\u308b<strong>\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u77e5\u8b58\u304c\u8eab\u306b\u3064\u304f<\/strong>\u305f\u3081\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u305d\u3082\u305d\u3082\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u4f55\u304b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/what-is-owned-media\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\u5f79\u5272\u3084\u7a2e\u985e\u306e\u9055\u3044\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n<center><figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u3010\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3011SEO\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u4e0a\u624b\u304f\u3044\u3063\u3066\u306a\u3044\u7406\u7531\u306f\u3053\u308c\u304b\u3082\uff01<\/strong><\/td><\/tr><tr><td><\/center>\n<center><figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2025\/01\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8.pptx-3.png\" alt=\"\u30ec\u30ca\u30c3\u30d7SEO\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\" class=\"wp-image-6788\" style=\"width:374px;height:auto\" loading=\"lazy\" width=\"100%\" height=\"auto\" \/><\/figure><\/center>\n<center>SEO\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u5fc5\u8981\u7b87\u6240\u3092\u51dd\u7e2e\u3057\u305f\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u307e\u3067100\u4eba\u4ee5\u4e0a\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u305f\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3067\u3059\u3002\n<br><br>\n\u4eca\u306e\u904b\u7528\u306b\u8ab2\u984c\u304c\u3042\u3063\u3066\u89e3\u6c7a\u3057\u305f\u3044&#8230;\u3002\n<br>\n\u3068\u3044\u3046\u65b9\u306f\u305c\u3072\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002\n<br><br>\n<a class=\"wp-block-button has-custom-width wp-block-button__width-75 has-custom-font-size is-style-fill has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-light-green-cyan-to-vivid-green-cyan-gradient-background has-background has-text-align-center wp-element-button\" href=\"https:\/\/leosophia.co.jp\/marketing\/download\/owned-media-checklist\/\"><strong>\u7121\u6599\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u691c\u7d22\u9806\u4f4d\u4f4e\u4e0b\u306e\u8981\u56e0\u3092\u78ba\u8a8d\u3059\u308b<\/strong><\/a><\/div><\/div><\/center><\/center><\/figure><center><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<p class=\"has-background\" style=\"background-color:#FFE4E1\">\u30b5\u30fc\u30d3\u30b9\u8a73\u7d30\uff1aLeoSophia\u6d41SEO\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u652f\u63f4\u5185\u5bb9\u306f<a href=\"https:\/\/leosophia.co.jp\/marketing\/download-lp\/\" title=\"SEO\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n    <div class=\"block-user\">\n      <div class=\"block-user__title\">\u76e3\u4fee\u8005<\/div>\n      <div class=\"block-user__wrapper\">\n        <div class=\"user-content\">\n          <div class=\"user-content__left\">\n            <div class=\"avatar\">\n              <img decoding=\"async\" src=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/08\/keisuke-ban_avatar-250x250.png\" alt=\"avatar\">\n            <\/div>\n            <div class=\"info\">\n              <div class=\"info__position\">SEO\u30bb\u30af\u30b7\u30e7\u30f3\u7d71\u62ec<\/div>\n              <div class=\"info__name\"> \u5742 \u572d\u7950<span>Keisuke Ban<\/span><\/div>\n            <\/div>\n          <\/div>\n          <div class=\"user-content__right\">\n            \u6708\u9593\u58f2\u4e0a20\u4e07\u898f\u6a21\u3060\u3063\u305f\u8eca\u8cb7\u53d6SEO\u30e1\u30c7\u30a3\u30a2\u3092\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u7d4c\u7531\u306e\u6d41\u5165\u3067\u3001\u67081,000\u4e07\u898f\u6a21\u307e\u3067\u30b0\u30ed\u30fc\u30b9\u3002100\u3092\u8d85\u3048\u308b\u81ea\u793e\u904b\u55b6SEO\u30e1\u30c7\u30a3\u30a2\u3092\u675f\u306d\u308b\u8cac\u4efb\u8005\u3068\u3057\u3066\u3001\u69d8\u3005\u306a\u30b8\u30e3\u30f3\u30eb\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u3057\u3066\u6df1\u3044\u77e5\u898b\u3092\u6301\u3064\u3002          <\/div>\n        <\/div>\n        <a href=\"https:\/\/leosophia.co.jp\/marketing\/member\/keisukeban\/\" class=\"user-link\">\u8a18\u4e8b\u4e00\u89a7\u3078<\/a>\n      <\/div>\n    <\/div>\n  \n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8BKPI%E3%83%BBKGI%E3%81%A8%E3%81%AF\" title=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308bKPI\u30fbKGI\u3068\u306f\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308bKPI\u30fbKGI\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%81%AF%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E7%95%B0%E3%81%AA%E3%82%8B\" title=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u30d5\u30a7\u30fc\u30ba\u306b\u3088\u3063\u3066\u7570\u306a\u308b\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u30d5\u30a7\u30fc\u30ba\u306b\u3088\u3063\u3066\u7570\u306a\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E8%A8%AD%E5%AE%9A%E3%81%AE%E3%82%84%E3%82%8A%E6%96%B9\" title=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306e\u3084\u308a\u65b9\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306e\u3084\u308a\u65b9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKGI%E3%82%92%E6%98%8E%E7%A2%BA%E3%81%AB%E3%81%99%E3%82%8B\" title=\"\u30e1\u30c7\u30a3\u30a2\u306eKGI\u3092\u660e\u78ba\u306b\u3059\u308b\">\u30e1\u30c7\u30a3\u30a2\u306eKGI\u3092\u660e\u78ba\u306b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#KPI%E3%83%84%E3%83%AA%E3%83%BC%E3%82%92%E4%BD%9C%E6%88%90%EF%BC%88KPI%E8%A8%AD%E5%AE%9A%EF%BC%89\" title=\"KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\uff08KPI\u8a2d\u5b9a\uff09\">KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\uff08KPI\u8a2d\u5b9a\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#%E8%A8%AD%E5%AE%9A%E3%81%97%E3%81%9FKPI%E3%81%AE%E5%A6%A5%E5%BD%93%E6%80%A7%E3%82%92%E7%A2%BA%E8%AA%8D\" title=\"\u8a2d\u5b9a\u3057\u305fKPI\u306e\u59a5\u5f53\u6027\u3092\u78ba\u8a8d\">\u8a2d\u5b9a\u3057\u305fKPI\u306e\u59a5\u5f53\u6027\u3092\u78ba\u8a8d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E8%A8%AD%E5%AE%9A%E6%99%82%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" title=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u6642\u306e\u30dd\u30a4\u30f3\u30c8\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u6642\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A7%E3%81%8D%E3%82%8B%E5%BD%A2%E3%81%A7%E3%81%82%E3%82%8B%E3%81%93%E3%81%A8\" title=\"\u52b9\u679c\u6e2c\u5b9a\u3067\u304d\u308b\u5f62\u3067\u3042\u308b\u3053\u3068\">\u52b9\u679c\u6e2c\u5b9a\u3067\u304d\u308b\u5f62\u3067\u3042\u308b\u3053\u3068<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#KGI%E3%81%AB%E5%AF%BE%E3%81%99%E3%82%8B%E3%82%A4%E3%83%B3%E3%83%91%E3%82%AF%E3%83%88%E3%81%8C%E7%B4%90%E3%81%A5%E3%81%84%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B\" title=\"KGI\u306b\u5bfe\u3059\u308b\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u7d10\u3065\u3044\u3066\u3044\u308b\u304b\">KGI\u306b\u5bfe\u3059\u308b\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u7d10\u3065\u3044\u3066\u3044\u308b\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E5%BD%B9%E5%89%B2%E3%81%AB%E5%90%88%E3%81%A3%E3%81%9FKPI%E8%A8%AD%E5%AE%9A%E3%81%8C%E5%87%BA%E6%9D%A5%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B\" title=\"\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f79\u5272\u306b\u5408\u3063\u305fKPI\u8a2d\u5b9a\u304c\u51fa\u6765\u3066\u3044\u308b\u304b\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f79\u5272\u306b\u5408\u3063\u305fKPI\u8a2d\u5b9a\u304c\u51fa\u6765\u3066\u3044\u308b\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#KPI%E8%A8%AD%E5%AE%9A%E3%81%8C%E9%9B%A3%E3%81%97%E3%81%84%E5%A0%B4%E5%90%88%E3%81%AF%E5%A4%96%E6%B3%A8%E5%8C%96%E3%81%AE%E9%81%B8%E6%8A%9E%E8%82%A2%E3%82%82%E3%81%82%E3%82%8B\" title=\"KPI\u8a2d\u5b9a\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u5916\u6ce8\u5316\u306e\u9078\u629e\u80a2\u3082\u3042\u308b\">KPI\u8a2d\u5b9a\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u5916\u6ce8\u5316\u306e\u9078\u629e\u80a2\u3082\u3042\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%82%92%E9%81%94%E6%88%90%E3%81%97%E3%81%9F%E5%BC%8A%E7%A4%BE%E4%BA%8B%E4%BE%8B\" title=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3092\u9054\u6210\u3057\u305f\u5f0a\u793e\u4e8b\u4f8b\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3092\u9054\u6210\u3057\u305f\u5f0a\u793e\u4e8b\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-kpi\/#%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%81%AF%E3%80%81KGI%E3%81%8B%E3%82%89%E9%80%86%E7%AE%97%E3%81%97%E3%82%A4%E3%83%B3%E3%83%91%E3%82%AF%E3%83%88%E3%81%AE%E5%A6%A5%E5%BD%93%E6%80%A7%E3%82%92%E3%81%BF%E3%81%A6%E8%A8%AD%E5%AE%9A%E3%81%97%E3%82%88%E3%81%86\" title=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u3001KGI\u304b\u3089\u9006\u7b97\u3057\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u59a5\u5f53\u6027\u3092\u307f\u3066\u8a2d\u5b9a\u3057\u3088\u3046\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u3001KGI\u304b\u3089\u9006\u7b97\u3057\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u59a5\u5f53\u6027\u3092\u307f\u3066\u8a2d\u5b9a\u3057\u3088\u3046<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"aioseo-kpikgi\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8BKPI%E3%83%BBKGI%E3%81%A8%E3%81%AF\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308bKPI\u30fbKGI\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>KPI\u306f<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u6700\u7d42\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u65bd\u7b56\u3092\u7d30\u5206\u5316\u3057\u3066\u4e2d\u9593\u76ee\u6a19\u3092\u6c7a\u3081\u308b\u3053\u3068<\/mark><\/strong>\u3067\u3001KGI\u306f\u6700\u7d42\u76ee\u6a19\u81ea\u4f53\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u306b\u304a\u3051\u308bKGI\u3092\u9867\u5ba2\u7372\u5f97\u3068\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3001KPI\u3068\u3057\u3066\u6210\u7d04\u6570\u30fb\u8cfc\u5165\u6570\u306b\u6bb5\u968e\u7684\u306a\u6570\u5024\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001KGI\u9054\u6210\u306e\u305f\u3081\u306e\u65bd\u7b56\u3092\u3055\u3089\u306b\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306bKPI\u3092\u3088\u308a\u7d30\u5206\u5316\u3057\u3066\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001<strong>KPI\u9054\u6210\u307e\u3067\u306e\u8ab2\u984c\u611f\u306e\u62bd\u51fa\u306b\u3082\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd<\/strong>\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/10\/01-1.png\" alt=\"\u6210\u7d04\u30fb\u8cfc\u5165\u6570\u3092\u6307\u6a19\u3068\u3057\u305f\u5834\u5408\u306eKPI\u8a2d\u5b9a\" class=\"wp-image-7344\" loading=\"lazy\" width=\"100%\" height=\"auto\" \/><\/figure><\/div>\n\n\n<p>\u4e3b\u306b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066KPI\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u76ee\u7684<\/td><td>\u6307\u6a19<\/td><td>\u6982\u8981<\/td><\/tr><tr><td>\u8a8d\u77e5\u7372\u5f97<\/td><td>\u30a2\u30af\u30bb\u30b9\u6570<\/td><td>\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570<\/td><\/tr><tr><td>\u9867\u5ba2\u7372\u5f97<\/td><td>CTR<br>\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/td><td>\u8a18\u4e8b\u5185\u306e\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u6570\u306e\u5272\u5408<\/td><\/tr><tr><td>\u9867\u5ba2\u7372\u5f97<\/td><td>CVR<br>\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/td><td>\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c<br>\u5546\u54c1\u8cfc\u5165\u306a\u3069\u6700\u7d42\u7684\u306a\u6210\u679c\u306b\u81f3\u3063\u305f\u5272\u5408<\/td><\/tr><tr><td>\u9867\u5ba2\u7372\u5f97<\/td><td>\u30ea\u30fc\u30c9\u6570<\/td><td>\u4f01\u696d\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3064\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u6570<br>\u8cc7\u6599\u8acb\u6c42\u3084\u4f53\u9a13\u7533\u8fbc\u306a\u3069\u306e\u6570\u304c\u6307\u6a19\u3068\u306a\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3088\u308a\u8a73\u7d30\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u4e2d\u9593\u6210\u679c\u306e\u632f\u308a\u8fd4\u308a\u306b\u6d3b\u7528\u3067\u304d\u3001<strong>\u6700\u7d42\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u8ddd\u96e2\u304c\u7e2e\u307e\u308b<\/strong>\u305f\u3081\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u8981\u7d20\u306e1\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p>CVR\u306eKPI\u8a2d\u5b9a\u65b9\u6cd5\u3084\u4e0a\u3052\u65b9\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u3082\u30c1\u30a7\u30c3\u30af<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/ownedmedia-cvr-average\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5e73\u5747CVR\u306f1~3\uff05\u3002\u696d\u754c\u5225\u30fbCV\u5730\u70b9\u306e\u9055\u3044\u306b\u3088\u308b\u57fa\u6e96\u5024\u3084\u4e0a\u3052\u308b\u65b9\u6cd5\u3082\u7d39\u4ecb\uff01<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-kpi\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%81%AF%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E7%95%B0%E3%81%AA%E3%82%8B\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u30d5\u30a7\u30fc\u30ba\u306b\u3088\u3063\u3066\u7570\u306a\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>KPI\u306e\u8a2d\u5b9a\u306f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30d5\u30a7\u30fc\u30ba\u3084\u96c6\u5ba2\u5c64\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e45\u5e83\u3044\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3060\u304b\u3089\u3053\u305d\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u5c64\u3054\u3068\u306e\u5fc3\u7406\u72b6\u614b\u306b\u3042\u3063\u305fKPI\u3092\u8a2d\u8a08\u3057\u6226\u7565\u3092\u305f\u3066\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070KGI\u304c\u9867\u5ba2\u7372\u5f97\u306e\u5834\u5408\u3067\u3082\u30ed\u30fc\u30f3\u30c1\u3057\u3066\u9593\u3082\u306a\u304f\u8a8d\u77e5\u304c\u306a\u3044\u3046\u3061\u306f\u3001KPI\u3068\u3057\u3066\u6210\u7d04\u306e\u305f\u3081\u306e\u65bd\u7b56\u3092\u7acb\u3066\u3066\u3082\u52b9\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u3063\u305fKPI\u3092\u8a2d\u5b9a\u3057\u3001\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u52b9\u7387\u7684\u306a\u76ee\u6a19\u9054\u6210\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u30d5\u30a7\u30fc\u30ba<\/td><td>KPI<\/td><\/tr><tr><td>\u7acb\u3061\u4e0a\u3052\u671f<\/td><td>\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u672c\u6570<br>\u30fb\u691c\u7d22\u9806\u4f4d<br>\u30fb\u8a2a\u554f\u8005\u6570<br>\uff08PV\u3001UU\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306a\u3069\uff09<\/td><\/tr><tr><td>\u6210\u9577\u671f<\/td><td>\u30fb\u30ea\u30fc\u30c9\u7372\u5f97\u6570<br>\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/td><\/tr><tr><td>\u5b89\u5b9a\u671f<\/td><td>\u30fb\u30ea\u30fc\u30c9\u7372\u5f97\u6570<br>\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u7acb\u3061\u4e0a\u3052\u671f\u306f\u30e1\u30c7\u30a3\u30a2\u306e\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5c11\u306a\u304f\u66f4\u65b0\u3057\u3066\u3044\u308b\u69d8\u5b50\u306e\u306a\u3044\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u4eba\u304c\u96c6\u307e\u308a\u306b\u304f\u3044\u305f\u3081<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u591a\u304f\u4f5c\u6210\u3059\u308b<\/mark><\/strong>\u3053\u3068\u3082KPI\u3068\u3057\u3066\u9069\u5207\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u6210\u9577\u671f\u306b\u5165\u308b\u3068\u898b\u8fbc\u307f\u5ba2\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u3001\u30ea\u30fc\u30c9\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7372\u5f97\u3092\u76ee\u6307\u305b\u308b\u6642\u671f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5b9a\u671f\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f9b\u7d66\u306b\u3088\u308aSEO\u8a55\u4fa1\u304c\u9ad8\u307e\u3063\u3066PV\u6570\u304c\u4e0a\u304c\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3059\u308b\u3088\u3046\u306b\u306a\u308b<strong>\u5b89\u5b9a\u671f\u306f\u53ce\u76ca\u6027\u306e\u5411\u4e0a\u306a\u3069\u304c\u8ab2\u984c<\/strong>\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>SEO\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/what-is-seo\/\">SEO\u3068\u306f\uff1f\u521d\u5fc3\u8005\u3067\u3082\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/contents-seo\/\">\u3010\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u3011\u3068\u306f\uff1f\u52b9\u679c\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u4f5c\u308a\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-seo\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eSEO\u5bfe\u7b56\u3092\u89e3\u8aac\uff01\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3082\u7d39\u4ecb<\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-cost-performance\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5b9f\u614b\u3068\u306f\uff1f\u6e2c\u5b9a\u65b9\u6cd5\u30fb\u9ad8\u3081\u308b\u30b3\u30c4\u3092\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u89e3\u8aac\uff01<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dn1\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E8%A8%AD%E5%AE%9A%E3%81%AE%E3%82%84%E3%82%8A%E6%96%B9\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306e\u3084\u308a\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/10\/\u2460\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306e\u3084\u308a\u65b9.jpg\" alt=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306e\u3084\u308a\u65b9\" class=\"wp-image-7208\" loading=\"lazy\" width=\"100%\" height=\"auto\" srcset=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/10\/\u2460\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306e\u3084\u308a\u65b9.jpg 600w, https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/10\/\u2460\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306e\u3084\u308a\u65b9-300x209.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306e\u3084\u308a\u65b9<\/strong>\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ol class=\"wp-block-list\">\n<li><a href=\"#a1\" title=\"\u30e1\u30c7\u30a3\u30a2\u306eKGI\u3092\u660e\u78ba\u306b\u3059\u308b\">\u30e1\u30c7\u30a3\u30a2\u306eKGI\u3092\u660e\u78ba\u306b\u3059\u308b<\/a><\/li>\n\n\n\n<li><a href=\"#a2\" title=\"\">KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\uff08KPI\u8a2d\u5b9a\uff09<\/a><\/li>\n\n\n\n<li><a href=\"#a3\" title=\"\">\u8a2d\u5b9a\u3057\u305fKPI\u306e\u59a5\u5f53\u6027\u3092\u78ba\u8a8d<\/a><\/li>\n<\/ol>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3084\u307f\u304f\u3082\u306b\u904b\u55b6\u3059\u308b\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u306b\u7e4b\u304c\u3089\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u3001KPI\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a1\"><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKGI%E3%82%92%E6%98%8E%E7%A2%BA%E3%81%AB%E3%81%99%E3%82%8B\"><\/span>\u30e1\u30c7\u30a3\u30a2\u306eKGI\u3092\u660e\u78ba\u306b\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u3001\u91cd\u8981\u306a\u306e\u306f<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u76ee\u7684\u306b\u5408\u308f\u305b\u305fKGI\u3092\u660e\u78ba\u306b\u3059\u308b<\/mark><\/strong>\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>KPI\u306f\u3042\u304f\u307e\u3067\u3082\u4e2d\u9593\u76ee\u6a19<\/strong>\u306a\u306e\u3067\u4ee5\u4e0b\u306e\u3088\u3046\u306aKGI\u304c\u6c7a\u307e\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30fc\u30c9\u7372\u5f97<\/li>\n\n\n\n<li>\u9867\u5ba2\u7372\u5f97<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u63a1\u7528\u4fc3\u9032<\/li>\n<\/ul>\n\n\n\n<p>KPI\u304b\u3089\u9006\u7b97\u3057\u3066\u6700\u7d42\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u9053\u306e\u308a\u304c\u63cf\u3051\u308b\u3088\u3046\u3001\u307e\u305a\u306fKGI\u3092\u660e\u78ba\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a2\"><span class=\"ez-toc-section\" id=\"KPI%E3%83%84%E3%83%AA%E3%83%BC%E3%82%92%E4%BD%9C%E6%88%90%EF%BC%88KPI%E8%A8%AD%E5%AE%9A%EF%BC%89\"><\/span>KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\uff08KPI\u8a2d\u5b9a\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u3001<strong>KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u6210\u3059\u308b<\/strong>\u3068\u76ee\u6a19\u9054\u6210\u306b\u5f79\u306b\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u30c4\u30ea\u30fc\u3068\u306fKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306aKPI\u3092\u7d30\u5206\u5316\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u30c4\u30ea\u30fc\u72b6\u306b\u53ef\u8996\u5316\u3057\u305f\u56f3\u306e\u3053\u3068<\/mark><\/strong>\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/10\/02-1.png\" alt=\"\u63a1\u7528\u4fc3\u9032\u3092\u6307\u6a19\u3068\u3057\u305f\u5834\u5408\u306eKPI\u8a2d\u5b9a\" class=\"wp-image-7346\" loading=\"lazy\" width=\"100%\" height=\"auto\" \/><\/figure><\/div>\n\n\n<p>KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b\u306b\u306fKGI\u9054\u6210\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3057\u3066\u7d30\u5206\u5316\u3057\u3001\u5177\u4f53\u7684\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u5b9a\u3057\u3066\u65bd\u7b56\u3092\u7acb\u6848\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306e\u6226\u7565\u6027\u3068\u52b9\u7387\u6027\u3092\u9ad8\u3081\u308b<\/strong>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308b\u6226\u7565\u7acb\u6848\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-strategy\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3068\u306f\uff1f\u76ee\u6a19\u8a2d\u5b9a\u3084\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u4e8b\u4f8b\u3092\u3082\u3068\u306b\u7d39\u4ecb<\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-attract-customers\/\">\u3010\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u96c6\u5ba2\u3011\u3092\u5b8c\u5168\u89e3\u8aac\u3002<\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/improved-owned-media\/\">\u3010\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u6539\u5584\u3011\u8ab2\u984c\u306b\u9069\u3057\u305f\u6700\u9069\u306a\u65bd\u7b56\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a3\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E5%AE%9A%E3%81%97%E3%81%9FKPI%E3%81%AE%E5%A6%A5%E5%BD%93%E6%80%A7%E3%82%92%E7%A2%BA%E8%AA%8D\"><\/span>\u8a2d\u5b9a\u3057\u305fKPI\u306e\u59a5\u5f53\u6027\u3092\u78ba\u8a8d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SMART\u306e\u6cd5\u5247\u3092\u6d3b\u7528\u3057\u3001<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u8a2d\u5b9a\u3057\u305fKPI\u306e\u59a5\u5f53\u6027\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046<\/mark><\/strong>\u3002<\/p>\n\n\n\n<p>SMART\u306e\u6cd5\u5247\u3068\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u8981\u7d20\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>SMART\u306e\u6cd5\u5247<\/td><td><\/td><\/tr><tr><td><strong>S<\/strong>pecific<br>\uff08\u5177\u4f53\u7684\uff09<\/td><td>KPI\u306b\u5bfe\u3057\u3066\u5177\u4f53\u6027\u306e\u3042\u308b\u76ee\u6a19\u304b<\/td><\/tr><tr><td><strong>M<\/strong>easurable<br>\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09<\/td><td>\u6570\u5024\u3067\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u304b<\/td><\/tr><tr><td><strong>A<\/strong>chievable<br>\uff08\u9054\u6210\u53ef\u80fd\uff09<\/td><td>\u73fe\u5b9f\u7684\u306b\u9054\u6210\u53ef\u80fd\u306a\u7bc4\u7587\u304b<\/td><\/tr><tr><td><strong>R<\/strong>elevant<br>\uff08\u95a2\u9023\u6027\uff09<\/td><td>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u76ee\u7684\u3068\u95a2\u9023\u3057\u3066\u3044\u308b\u304b<\/td><\/tr><tr><td><strong>T<\/strong>ime-bound<br>\uff08\u671f\u9650\u304c\u660e\u78ba\uff09<\/td><td>\u9054\u6210\u306e\u671f\u9650\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u305b\u3063\u304b\u304fKPI\u3092\u7acb\u3066\u3066\u3082<strong>\u73fe\u5b9f\u7684\u306b\u9054\u6210\u3067\u304d\u308b\u76ee\u6a19\u3067\u306a\u3051\u308c\u3070<\/strong>\u3001<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u304c\u5f97\u3089\u308c\u306a\u3044<\/strong>\u305f\u3081\u610f\u5473\u304c\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>SMART\u306e\u6cd5\u5247\u3092\u7528\u3044\u3066KPI\u306e\u59a5\u5f53\u6027\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u3001\u65bd\u7b56\u3092\u7acb\u6848\u3057\u3066\u5b9f\u884c\u306b\u79fb\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dn2\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E8%A8%AD%E5%AE%9A%E6%99%82%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u6642\u306e\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/09\/\u2463\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u6642\u306e\u30dd\u30a4\u30f3\u30c8.jpg\" alt=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u6642\u306e\u30dd\u30a4\u30f3\u30c8\" class=\"wp-image-7071\" loading=\"lazy\" width=\"100%\" height=\"auto\" srcset=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/09\/\u2463\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u6642\u306e\u30dd\u30a4\u30f3\u30c8.jpg 600w, https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/09\/\u2463\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u6642\u306e\u30dd\u30a4\u30f3\u30c8-249x300.jpg 249w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u6642\u306e\u30dd\u30a4\u30f3\u30c8<\/strong>\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><a href=\"#b1\" title=\"\u52b9\u679c\u6e2c\u5b9a\u3067\u304d\u308b\u5f62\u3067\u3042\u308b\u3053\u3068\">\u52b9\u679c\u6e2c\u5b9a\u3067\u304d\u308b\u5f62\u3067\u3042\u308b\u3053\u3068<\/a><\/li>\n\n\n\n<li><a href=\"#b2\" title=\"\">KGI\u306b\u5bfe\u3059\u308b\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u7d10\u3065\u3044\u3066\u3044\u308b\u304b<\/a><\/li>\n\n\n\n<li><a href=\"#b3\" title=\"\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f79\u5272\u306b\u5408\u3063\u305fKPI\u8a2d\u5b9a\u304c\u51fa\u6765\u3066\u3044\u308b\u304b<\/a><\/li>\n\n\n\n<li><a href=\"#b4\" title=\"\">KPI\u8a2d\u5b9a\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u5916\u6ce8\u5316\u306e\u9078\u629e\u80a2\u3082\u3042\u308b<\/a><\/li>\n<\/ul>\n\n\n\n<p>KPI\u306e\u8a2d\u5b9a\u304c\u30ba\u30ec\u3066\u3057\u307e\u3046\u3068KGI\u306e\u9054\u6210\u306b\u3082\u7e4b\u304c\u3089\u305a\u3001\u601d\u3046\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u52b9\u679c\u7684\u306b\u904b\u55b6\u3059\u308b\u305f\u3081\u306b\u3082\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b1\"><span class=\"ez-toc-section\" id=\"%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A7%E3%81%8D%E3%82%8B%E5%BD%A2%E3%81%A7%E3%81%82%E3%82%8B%E3%81%93%E3%81%A8\"><\/span>\u52b9\u679c\u6e2c\u5b9a\u3067\u304d\u308b\u5f62\u3067\u3042\u308b\u3053\u3068<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u52b9\u679c\u6e2c\u5b9a\u3067\u304d\u308b\u5f62\u5f0f\u3092\u6307\u6a19\u306b\u3057\u307e\u3057\u3087\u3046<\/mark><\/strong>\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u6240\u611f\u306a\u3069\u5b9a\u91cf\u7684\u306b\u6e2c\u308c\u306a\u3044\u3082\u306e\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u9054\u6210\u5ea6\u5408\u3044\u306e\u78ba\u8a8d\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u3067\u306fPV\u6570\u30fbUU\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3001<strong>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306a\u3069\u3067\u7c21\u5358\u306b\u78ba\u8a8d\u3067\u304d\u308b<\/strong>\u3082\u306e\u3092KPI\u306e\u6307\u6a19\u306b\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u6e2c\u5b9a\u306b\u3088\u308aKPI\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u6e2c\u308b\u3053\u3068\u3067\u65bd\u7b56\u306e\u65b9\u91dd\u3092\u4fee\u6b63\u3057\u306a\u304c\u3089\u3001\u52b9\u7387\u3088\u304fKGI\u9054\u6210\u3092\u76ee\u6307\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b2\"><span class=\"ez-toc-section\" id=\"KGI%E3%81%AB%E5%AF%BE%E3%81%99%E3%82%8B%E3%82%A4%E3%83%B3%E3%83%91%E3%82%AF%E3%83%88%E3%81%8C%E7%B4%90%E3%81%A5%E3%81%84%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B\"><\/span>KGI\u306b\u5bfe\u3059\u308b\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u7d10\u3065\u3044\u3066\u3044\u308b\u304b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u3001<strong>\u8a2d\u5b9a\u3057\u305f\u6307\u6a19\u304cKGI\u306b\u5bfe\u3057\u3066\u5341\u5206\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u3082\u305f\u3089\u3059\u304b<\/strong>\u3069\u3046\u304b\u3092\u898b\u6975\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>KPI\u9054\u6210\u306b\u3088\u308a\u5230\u9054\u3067\u304d\u308b\u30b4\u30fc\u30eb\u304c\u4f01\u696d\u306e\u6210\u9577\u3084\u53ce\u76ca\u306b\u8ca2\u732e\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u304c\u8584\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u4ee5\u4e0b\u306e\u70b9\u3092\u8003\u616e<\/mark><\/strong>\u3057\u3001KGI\u306b\u5bfe\u3059\u308b\u5341\u5206\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u7d10\u3065\u3044\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u898f\u6a21\u3084\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u6570\u306f\u5341\u5206\u306b\u5927\u304d\u3044\u304b<\/li>\n\n\n\n<li>KPI\u9054\u6210\u304c\u3082\u305f\u3089\u3059\u52b9\u679c\u306f\u3001\u4f01\u696d\u306e\u53ce\u76ca\u3084\u6210\u9577\u306b\u76f4\u7d50\u3059\u308b\u304b<\/li>\n\n\n\n<li>\u8a2d\u5b9a\u3057\u305fKPI\u306f\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u3082\u610f\u5473\u306e\u3042\u308b\u3082\u306e\u304b<\/li>\n<\/ul>\n\n\n\n<p>KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306aKPI\u304b\u3092\u898b\u6975\u3081\u306a\u304c\u3089\u3001\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b3\"><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E5%BD%B9%E5%89%B2%E3%81%AB%E5%90%88%E3%81%A3%E3%81%9FKPI%E8%A8%AD%E5%AE%9A%E3%81%8C%E5%87%BA%E6%9D%A5%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B\"><\/span>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f79\u5272\u306b\u5408\u3063\u305fKPI\u8a2d\u5b9a\u304c\u51fa\u6765\u3066\u3044\u308b\u304b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f79\u5272\u3084\u7279\u6027\u30fb\u76ee\u7684\u306b\u5bfe\u3057\u3001<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">KPI\u8a2d\u5b9a\u304c\u59a5\u5f53\u3067\u3042\u308b\u304b\u3092\u5224\u65ad\u3059\u308b<\/mark><\/strong>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u6e29\u5ea6\u611f\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u6d41\u5165\u3059\u308b\u6210\u7d04\u306b\u8fd1\u3044KW\u306b\u5bfe\u3057\u3001KPI\u3092\u8aad\u4e86\u7387\u306b\u3057\u3066\u3082\u6210\u7d04\u306b\u7e4b\u304c\u308a\u3084\u3059\u304f\u306a\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u306f\u8a18\u4e8b\u304c\u6700\u5f8c\u307e\u3067\u8aad\u307e\u308c\u3066\u3044\u308b\u304b\u3088\u308a\u3082\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u6e29\u5ea6\u611f\u304c\u9ad8\u3044\u3046\u3061\u306b\u6210\u7d04\u306b\u7e4b\u3052\u3089\u308c\u308b\u304b<\/strong>\u306e\u65b9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3084\u5f79\u5272\u306b\u5fdc\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066<strong>\u4fa1\u5024\u306e\u3042\u308b\u884c\u52d5\u3092\u4fc3\u3059\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/strong>\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b4\"><span class=\"ez-toc-section\" id=\"KPI%E8%A8%AD%E5%AE%9A%E3%81%8C%E9%9B%A3%E3%81%97%E3%81%84%E5%A0%B4%E5%90%88%E3%81%AF%E5%A4%96%E6%B3%A8%E5%8C%96%E3%81%AE%E9%81%B8%E6%8A%9E%E8%82%A2%E3%82%82%E3%81%82%E3%82%8B\"><\/span>KPI\u8a2d\u5b9a\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u5916\u6ce8\u5316\u306e\u9078\u629e\u80a2\u3082\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u793e\u5185\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u5c02\u9580\u77e5\u8b58\u304c\u4e0d\u8db3\u3057\u3066\u3044\u3066\u3001KPI\u8a2d\u5b9a\u304c\u96e3\u3057\u3044\u5834\u5408\u306f<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u5916\u6ce8\u5316\u3082\u9078\u629e\u80a2\u306b\u52a0\u3048\u3066\u307f\u307e\u3057\u3087\u3046<\/mark><\/strong>\u3002<\/p>\n\n\n\n<p>KGI\u306b\u5bfe\u3059\u308bKPI\u8a2d\u5b9a\u306e\u8ef8\u304c\u30d6\u30ec\u3066\u3057\u307e\u3046\u3068\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306b\u3088\u3063\u3066\u5916\u6ce8\u3067\u304d\u308b\u7bc4\u56f2\u304c\u7570\u306a\u308b\u305f\u3081\u3001<strong>\u3069\u3053\u307e\u3067\u3092\u5916\u6ce8\u5316\u3059\u308b\u304b\u3082\u4f75\u305b\u3066\u691c\u8a0e\u3059\u308b<\/strong>\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u5f0a\u793e\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001<strong>\u4e00\u6c17\u901a\u8cab\u3067\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306e\u652f\u63f4<\/strong>\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6226\u7565\u8a2d\u8a08<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u305fKW\u6226\u7565<\/li>\n\n\n\n<li>\u6d41\u5165\u6570\u3084CV\u6570\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u691c\u7d22\u4e0a\u4f4d\u304c\u898b\u8fbc\u3081\u308b\u65b0\u898f\u8a18\u4e8b\u306e\u5236\u4f5c<\/li>\n\n\n\n<li>\u904e\u53bb\u8a18\u4e8b\u306e\u30ea\u30e9\u30a4\u30c8<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u30c9\u30e1\u30a4\u30f3\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u88ab\u30ea\u30f3\u30af\u7372\u5f97<\/li>\n\n\n\n<li>\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u7372\u5f97<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u52b9\u679c\u6e2c\u5b9a\u30fb\u5171\u6709<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u6708\u6b21\u306e\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306a\u3069\u6700\u65b0\u60c5\u5831\u306e\u5171\u6709<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u81ea\u793e\u306b\u30ce\u30a6\u30cf\u30a6\u304c\u306a\u3044\u5834\u5408\u306f\u5185\u88fd\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u304f\u3088\u308a\u3082\u3001<strong>\u5916\u6ce8\u5316\u3057\u305f\u307b\u3046\u304c\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u307e\u308b\u53ef\u80fd\u6027\u3082<\/strong>\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306b\u3088\u308b\u52b9\u679c\u304c\u898b\u3089\u308c\u306a\u3044\u5834\u5408\u306f\u3001KPI\u8a2d\u5b9a\u3092\u8aa4\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u306e\u3067\u4e00\u5ea6\u5916\u6ce8\u5316\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p><p>\u5916\u6ce8\u5316\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/seo-outsourcing\/\">SEO\u5bfe\u7b56\u306f\u672c\u5f53\u306b\u3010\u5916\u6ce8\u3011\u3059\u3079\u304d\uff1f\u8cbb\u7528\u76f8\u5834\u3084\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>LeoSophia\u306e\u652f\u63f4\u5185\u5bb9\u3084\u5916\u6ce8\u8cbb\u7528\u306f\u3053\u3061\u3089\u306e\u8cc7\u6599\u304b\u3089\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\uff01<\/strong><\/td><\/tr><tr><td><figure class=\"wp-block-image size-large\"><center><figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2025\/05\/\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599.png\" alt=\"\" class=\"wp-image-6565\" style=\"width:487px;height:auto\" loading=\"lazy\" width=\"100%\" height=\"auto\" \/><\/figure><\/center> \n<br><br>\n<center>\nLeo Sophia\u306e<br class=\"sp\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u652f\u63f4\u5185\u5bb9\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\n<br><br>\n\u25bc\u3053\u306e\u3088\u3046\u306a\u65b9\u306b\u304a\u3059\u3059\u3081\u3067\u3059\n<br>\n\u30fb\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u3001\u306a\u306b\u304b\u3089\u59cb\u3081\u308c\u3070\u826f\u3044\uff1f\n<br>\n\u30fb\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u3067\u601d\u3046\u3088\u3046\u306b\u52b9\u679c\u304c\u8868\u308c\u306a\u3044\u2026\n<br>\n\u30fb\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u3067\u5916\u6ce8\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\n<br>\n\u30fb\u3059\u3067\u306b\u5916\u6ce8\u3057\u3066\u3044\u308b\u304c\u4ed6\u306e\u652f\u63f4\u3082\u691c\u8a0e\u4e2d\n<br><br>\n\u7121\u6599\u76f8\u8ac7\u3082\u3054\u7528\u610f\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u304a\u6c17\u8efd\u306b\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002\n<br><br>\n<\/center>\n<center>\n<a class=\"wp-block-button has-custom-width wp-block-button__width-75 has-custom-font-size is-style-fill has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-light-green-cyan-to-vivid-green-cyan-gradient-background has-background has-text-align-center wp-element-button\" href=\"https:\/\/leosophia.co.jp\/marketing\/download\/\"><strong>\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u30fb\u6599\u91d1\u3092\u78ba\u8a8d\u3059\u308b(\u7121\u6599)<\/strong><\/a><\/a>\n\n<a class=\"wp-block-button has-custom-width wp-block-button__width-75 has-custom-font-size is-style-fill has-small-font-size\" id=\"<div-class=&quot;tooltip&quot;&gt;\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\uff01<\/div&gt;-<div-class=&quot;button&quot;&gt;---<a-href=&quot;-&quot;&gt;\u7121\u6599\u8cc7\u6599\u8acb\u6c42\u306f\u3053\u3061\u3089<\/a&gt;-<\/div&gt;\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/leosophia.co.jp\/marketing\/contact\/\" style=\"border-radius:100px;background:linear-gradient(135deg,rgb(252,185,0) 27%,rgb(255,105,0) 97%)\"><strong>\u7121\u6599\u76f8\u8ac7\u3092\u3057\u3066\u691c\u8a0e\u3059\u308b<\/strong><\/a><\/div><\/div><\/center><\/center><\/figure><\/td><\/tr><\/tbody><\/table><\/figure>\n<br><center>\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-kpi\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%82%92%E9%81%94%E6%88%90%E3%81%97%E3%81%9F%E5%BC%8A%E7%A4%BE%E4%BA%8B%E4%BE%8B\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3092\u9054\u6210\u3057\u305f\u5f0a\u793e\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3092\u9054\u6210\u3057\u305f\u30d4\u30e9\u30c6\u30a3\u30b9\u30b9\u30bf\u30b8\u30aa\u300c<strong>the SILK<\/strong>\u300d<strong>\u306b\u304a\u3051\u308b\u5f0a\u793e\u306e\u4e8b\u4f8b<\/strong>\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>the SILK\u306f\u5e83\u544a\u7d4c\u7531\u306eCPA<sup><sub>\u203b<\/sub><\/sup>\u9ad8\u9a30\u306b\u3088\u308a\u81ea\u793e\u3067\u96c6\u5ba2\u3059\u308b\u529b\u3092\u3064\u3051\u308b\u305f\u3081\u306b\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306b\u53d6\u308a\u7d44\u3093\u3060\u3068\u3044\u3046\u80cc\u666f\u304c\u3042\u308a\u307e\u3057\u305f\u3002<br><sup>\u203b\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8<\/sup><\/p>\n\n\n\n<p>\u4f53\u9a13\u30ec\u30c3\u30b9\u30f3\u3078\u306e\u7533\u3057\u8fbc\u307f\u6570\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u58f2\u4e0a\u5897\u306b\u7e4b\u304c\u308b\u306e\u3067\u3001\u9867\u5ba2\u7372\u5f97\u306e\u6307\u6a19\u3067\u3042\u308bCV\u3068\u3057\u3066\u8a2d\u5b9a\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u3046\u3048\u3067<strong>\u6f5c\u5728\u5c64\u30fb\u6e96\u9855\u5728\u5c64\u304b\u3089\u306e\u8a8d\u77e5\u3092\u7372\u5f97\u3057<\/strong>\u3001<strong>\u9855\u5728\u5c64\u3078\u80b2\u6210\u3059\u308b<\/strong>\u3088\u3046\u4ee5\u4e0b\u3092KPI\u3068\u3057\u3066\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u6226\u7565\u3092\u5b9f\u884c\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u30e1\u30c7\u30a3\u30a2\u7acb\u3061\u4e0a\u3052\u5f53\u521d\u306eKPI<\/td><\/tr><tr><td>7\u304b\u6708\u4ee5\u5185\u306b\u4f53\u9a13\u7533\u3057\u8fbc\u307f\u306b\u3064\u306a\u304c\u308a\u3046\u308b\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3092<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u6708\u959310,292\u7372\u5f97\u3059\u308b<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u305d\u306e\u7d50\u679c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306bKPI\u3092627\uff05\u9054\u6210\u3057\u305f\u3060\u3051\u3067\u306a\u304f\u3001KGI\u3067\u3042\u308bCV\u306b\u3088\u308b\u9867\u5ba2\u7372\u5f97\u306b\u3082\u7e4b\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff1a\u76ee\u6a19\u306e<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">627%\u9054\u6210<\/mark><\/strong>\n<ul class=\"wp-block-list\">\n<li>1,696 \u2192 10,648\u30bb\u30c3\u30b7\u30e7\u30f3\/\u6708<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>CV\uff08\u4f53\u9a13\u7533\u3057\u8fbc\u307f\uff09\uff1a<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">500%\u5897\u52a0<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p>KPI\u9054\u6210\u306b\u7e4b\u304c\u3063\u305f\u8981\u56e0\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u306e<strong>\u76ee\u7684\u306b\u5408\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565<\/strong>\u3068<strong>\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c<\/strong>\u3092\u8ef8\u306b\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046PDCA\u3092\u56de\u3057\u305f\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/10\/\u2464the-SILK\u306b\u304a\u3051\u308bKPI\u9054\u6210\u306b\u5411\u3051\u305f\u6226\u7565-1.jpg\" alt=\"the SILK\u306b\u304a\u3051\u308bKPI\u9054\u6210\u306b\u5411\u3051\u305f\u6226\u7565\" class=\"wp-image-7206\" loading=\"lazy\" width=\"100%\" height=\"auto\" srcset=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/10\/\u2464the-SILK\u306b\u304a\u3051\u308bKPI\u9054\u6210\u306b\u5411\u3051\u305f\u6226\u7565-1.jpg 600w, https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/10\/\u2464the-SILK\u306b\u304a\u3051\u308bKPI\u9054\u6210\u306b\u5411\u3051\u305f\u6226\u7565-1-300x267.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p>\u305f\u3060KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u52b9\u679c\u6e2c\u5b9a\u3092\u3057\u3001<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">KPI\u306e\u9032\u6357\u306b\u5408\u308f\u305b\u3066\u65bd\u7b56\u3092\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7<\/mark><\/strong>\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u76ee\u6a19\u9054\u6210\u306e\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f0a\u793e\u3067\u306f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u6226\u7565\u7acb\u6848\u304b\u3089\u904b\u7528\u30fb\u6539\u5584\u307e\u3067\u3001<strong>\u4e00\u8cab\u3057\u3066\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306aKPI\u8a2d\u5b9a\u3092\u884c\u3044\u3001\u9054\u6210\u306b\u5411\u3051\u305f\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u3054\u63d0\u6848\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u3067\u304a\u60a9\u307f\u306e\u4f01\u696d\u69d8\u3084\u3088\u308a\u52b9\u679c\u7684\u306aKPI\u8a2d\u5b9a\u3068\u9054\u6210\u3092\u304a\u8003\u3048\u306e\u4f01\u696d\u69d8\u306f\u3001\u305c\u3072\u4e00\u5ea6\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u5f0a\u793e\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u6210\u529f\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-successful-case\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u69cb\u7bc9\u65b9\u6cd5\u3092\u30bc\u30ed\u304b\u3089\u7d39\u4ecb\uff01\u904b\u55b6\u8cbb\u7528\u306e\u76f8\u5834\u3084\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac<\/a><\/p>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>LeoSophia\u306e\u652f\u63f4\u5185\u5bb9\u3084\u5916\u6ce8\u8cbb\u7528\u306f\u3053\u3061\u3089\u306e\u8cc7\u6599\u304b\u3089\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\uff01<\/strong><\/td><\/tr><tr><td><figure class=\"wp-block-image size-large\"><center><figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2025\/05\/\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599.png\" alt=\"\" class=\"wp-image-6565\" style=\"width:487px;height:auto\" loading=\"lazy\" width=\"100%\" height=\"auto\" \/><\/figure><\/center> \n<br><br>\n<center>\nLeo Sophia\u306e<br class=\"sp\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u652f\u63f4\u5185\u5bb9\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\n<br><br>\n\u25bc\u3053\u306e\u3088\u3046\u306a\u65b9\u306b\u304a\u3059\u3059\u3081\u3067\u3059\n<br>\n\u30fb\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u3001\u306a\u306b\u304b\u3089\u59cb\u3081\u308c\u3070\u826f\u3044\uff1f\n<br>\n\u30fb\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u3067\u601d\u3046\u3088\u3046\u306b\u52b9\u679c\u304c\u8868\u308c\u306a\u3044\u2026\n<br>\n\u30fb\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u3067\u5916\u6ce8\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\n<br>\n\u30fb\u3059\u3067\u306b\u5916\u6ce8\u3057\u3066\u3044\u308b\u304c\u4ed6\u306e\u652f\u63f4\u3082\u691c\u8a0e\u4e2d\n<br><br>\n\u7121\u6599\u76f8\u8ac7\u3082\u3054\u7528\u610f\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u304a\u6c17\u8efd\u306b\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002\n<br><br>\n<\/center>\n<center>\n<a class=\"wp-block-button has-custom-width wp-block-button__width-75 has-custom-font-size is-style-fill has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-light-green-cyan-to-vivid-green-cyan-gradient-background has-background has-text-align-center wp-element-button\" href=\"https:\/\/leosophia.co.jp\/marketing\/download\/\"><strong>\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u30fb\u6599\u91d1\u3092\u78ba\u8a8d\u3059\u308b(\u7121\u6599)<\/strong><\/a><\/a>\n\n<a class=\"wp-block-button has-custom-width wp-block-button__width-75 has-custom-font-size is-style-fill has-small-font-size\" id=\"<div-class=&quot;tooltip&quot;&gt;\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\uff01<\/div&gt;-<div-class=&quot;button&quot;&gt;---<a-href=&quot;-&quot;&gt;\u7121\u6599\u8cc7\u6599\u8acb\u6c42\u306f\u3053\u3061\u3089<\/a&gt;-<\/div&gt;\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/leosophia.co.jp\/marketing\/contact\/\" style=\"border-radius:100px;background:linear-gradient(135deg,rgb(252,185,0) 27%,rgb(255,105,0) 97%)\"><strong>\u7121\u6599\u76f8\u8ac7\u3092\u3057\u3066\u691c\u8a0e\u3059\u308b<\/strong><\/a><\/div><\/div><\/center><\/center><\/figure><\/td><\/tr><\/tbody><\/table><\/figure>\n<br><center>\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-kpikgi\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%81%AF%E3%80%81KGI%E3%81%8B%E3%82%89%E9%80%86%E7%AE%97%E3%81%97%E3%82%A4%E3%83%B3%E3%83%91%E3%82%AF%E3%83%88%E3%81%AE%E5%A6%A5%E5%BD%93%E6%80%A7%E3%82%92%E3%81%BF%E3%81%A6%E8%A8%AD%E5%AE%9A%E3%81%97%E3%82%88%E3%81%86\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u3001KGI\u304b\u3089\u9006\u7b97\u3057\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u59a5\u5f53\u6027\u3092\u307f\u3066\u8a2d\u5b9a\u3057\u3088\u3046<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306f\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308b<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>KGI\u304b\u3089\u9006\u7b97\u3057<\/strong>\u3001<strong>\u7d30\u5206\u5316\u3057\u3066\u76ee\u6a19\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u5927\u5207<\/strong><\/mark>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057KPI\u3092\u7d30\u5206\u5316\u3057\u3066\u3082KGI\u306b\u5bfe\u3059\u308b\u5341\u5206\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u306a\u3051\u308c\u3070\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u8a2d\u5b9a\u3092\u884c\u3046\u969b\u306f<a href=\"#a3\" title=\"SMART\u306e\u6cd5\u5247\u3092\u7528\u3044\u3066\">SMART\u306e\u6cd5\u5247\u3092\u7528\u3044\u3066<\/a>\u73fe\u5b9f\u7684\u306b\u9054\u6210\u304c\u53ef\u80fd\u3067\u3042\u308b\u304b\u3001KGI\u9054\u6210\u306b\u5bc4\u4e0e\u3059\u308b\u304b\u306a\u3069\u3001<strong>\u59a5\u5f53\u6027\u3092\u898b\u6975\u3081\u308b\u8996\u70b9<\/strong>\u3092\u6301\u3061\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>KPI\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u7df4\u3063\u305f\u6226\u7565\u3092\u5b9f\u884c\u3057\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u7d50\u679c\u306b\u5fdc\u3058\u3066\u65b9\u5411\u6027\u3092\u898b\u5b9a\u3081\u3001<strong>\u65bd\u7b56\u306e\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u5927\u5207<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u8a2d\u5b9a\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u3001\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u306f\u610f\u5473\u304c\u306a\u3044\u306e\u3067\u306f\u300d\u3068\u307e\u3060\u4e0d\u5b89\u304c\u6b8b\u308b\u65b9\u306f\u3053\u3061\u3089<p class=\"has-background\" style=\"background-color:#fff8dc\">\u95a2\u9023\u8a18\u4e8b\uff1a\n<a href=\"https:\/\/leosophia.co.jp\/marketing\/owned-media-meaningless\/\">\u3010\u610f\u5473\u306a\u3044\uff1f\u3011\u5931\u6557\u3059\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u3068\u6210\u529f\u3059\u308b\u79d8\u8a23<\/a><\/p>\n\n\n    <div class=\"block-user\">\n      <div class=\"block-user__title\">\u8457\u8005<\/div>\n      <div class=\"block-user__wrapper\">\n        <div class=\"user-content\">\n          <div class=\"user-content__left\">\n            <div class=\"avatar\">\n              <img decoding=\"async\" src=\"https:\/\/leosophia.co.jp\/marketing\/wp-content\/uploads\/2024\/08\/yousuke-ogino_avatar-250x250.png\" alt=\"avatar\">\n            <\/div>\n            <div class=\"info\">\n              <div class=\"info__position\">SEO\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8<\/div>\n              <div class=\"info__name\"> \u837b\u91ce \u967d\u4ecb<span>Yousuke Ogino<\/span><\/div>\n            <\/div>\n          <\/div>\n          <div class=\"user-content__right\">\n            \u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u306b\u3066\u91d1\u878d\u30fb\u6559\u80b2\u95a2\u9023\u306e\u30e1\u30c7\u30a3\u30a2\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3092\u62c5\u5f53\u3057\u3001\u91d1\u878d\u7cfb\u30e1\u30c7\u30a3\u30a2\u3092\u67081,000\u4e07\u898f\u6a21\u307e\u3067\u30b0\u30ed\u30fc\u30b9\u3002\u30c6\u30af\u30cb\u30ab\u30ebSEO\u3092\u306f\u3058\u3081\u3001SEO\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u307f\u3092\u6301\u3064\u3002          <\/div>\n        <\/div>\n        <a href=\"https:\/\/leosophia.co.jp\/marketing\/member\/yousukeogino\/\" class=\"user-link\">\u8a18\u4e8b\u4e00\u89a7\u3078<\/a>\n      <\/div>\n    <\/div>\n  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